10 Strategies for Effective Facebook Posts

Here are 10 Facebook posting strategies that can help increase visibility, improve engagement, and drive more traffic to your eCommerce website.

1. Post Outside of Normal Business Hours
A study  found that 65 percent of Facebook users only access the site when they’re “not at work or school – typically meaning early morning or evening.” That makes sense due to the fact that many workplaces prohibit access to Facebook. Posting only during business hours may be missing a sizable portion of one’s target market.2.

2.Tell Fans What You Want Them to Do
If you want Fans to “Like” your post, instruct them to do so. Similarly, if you want to encourage comments or shares, ask for them.

3. Include Exclusive Offers and Discounts
Cater to your Fans by providing special offers, discount coupons, and other content exclusively for them.One easy way to do this is through a new form of advertising called Facebook Offers. Using Facebook Offers, businesses can share discounts with customers by posting an offer on their Facebook pages, which then appears in Fans’ news feeds, increasing the chance it will be seen.

4. Pin Posts to the Top
Facebook provides a function where Fan page administrators can “pin” posts to the top so that they are more visible over a longer period of time

5. Use Promoted Posts
Another new form of advertising is Promoted Posts.
My article “Facebook Promoted Posts: Getting Started” details how page administrators can turn any Timeline post into an ad that appears at the top of Fans’ news feeds. According to Facebook, Promoted Posts increase the potential reach of a given post so an even larger percentage of your audience and the friends of those interacting with your post will see it.

6. Ask Poll Questions
Use poll questions to get feedback, recommendations, and learn from your Fans.
When asking poll questions, use words like “why,” “when,” “would,” and “should,” as those typically drive higher engagement.

7. Highlight Posts
The ability to highlight posts is another feature merchants can use. Facebook Timeline is divided into two columns. Highlighting a post causes it to span both columns. The increased space makes the post more prominent and gives it a greater sense of importance.

8. Use Videos and Images
Video is highly engaging and involves more of the senses than the written word. The same can be said of images.

9. Share Posts by Other Pages
In the same way that Facebook users can “Like” pages, Fan page administrators can Like other pages, as well. Doing so gives them the ability to share content from those pages on their own Timeline.

10. Use Sponsored Stories
Sponsored Stories are posts that you pay Facebook to highlight, increasing the chance others will see them.