Facebook’s platform allows for personal profiles, professional profiles, business pages, and fan pages so there is a bit more latitude. While Twitter allows for the same concept, ultimately there is no difference in appearance or functionality. So, if multiple options is important, consider Facebook’s power of choice.
Facebook Ads – Facebook allows businesses to purchase targeted ads to extremely specific demographics. Graph search is Facebook’s newest toy that is incredible for targeting like-minded people (yes, potential clients). The possibilities are admittedly intriguing.
Benefits of Twitter
Speed – If its speed of communication you are after, Twitter’s got it. When things happen, you hear about it on Twitter first. That’s true for your business messaging as well.
Information – With Twitter search, everything you want to know can be delivered at light speed. Moreover, you can hear what people are saying about your brand and even pick up on some tidbits regarding your competitors as well. In the name of research, Twitter is a huge benefit.
Viral – Everybody talks about this easier-said-than-done phenomenon. As one might expect with Twitter’s speed, having a Tweet go viral is far more likely than a Facebook post. One solid tweet might deliver tons of views, retweets, and attention. For a business, that is one important dividend your Free page could garner.