The hottest growing community in South Africa, a 6-month-old
“Durban is an iconic world class city that is often overshadowed by Johannesburg and Capetown. I Love Durban was created to take Durban even further in promoting community pride in Durban and highlighting economic development, tourism, infrastructure, employment, entertainment, youth and more.”, he said.
The beautiful five star Beverly Hills hotel was the venue with a never before seen spectacle that saw the internationally acclaimed fashion designer Gavin Rajah team up with creative Cape Town food genius Annalize Buchanan to provide the fabulous food and a live fashion show.
The announcement of the “I Love Durban” corporate partners was received with tremendous applause as they all share the same vision to position Durban as a world-class global destination.
The event created a social media frenzy, as bloggers, guests, celebrities, fans and the community took to the platforms to share their excitement and support. Programme director
“We welcome other partners who want to join us in our vision to make Durban a leading, innovative, global city”.
The exciting announcement for the evening was a 2014 Travel Guide to be launched next year with Gavin Rajah as guest Editor and Curator.
Avilash Aniruth, Co-Founder of I Love Durban and CEO of Carver Media shared his gratitude with his guests at the end of the night’s formalities. Speaking on his vision for the brands future and the importance of the message behind the I Love Durban brand in the city, he went on to thank his wife, ICT entrepreneur of the year award recipient, Praneetha Aniruth who is also the Co-Founder of the I Love Brand and played an important role in the growth of this online brand which has reached 8 million people to date, on its Twitter (@ILuvDBN) and Facebook (I Love Durban) platforms.
“ Little did we know, an idea sparked sitting at the back of a taxi cab in New York City, would ignite a gigantic bonfire of love for the city of Durban. “