Great copywriting is not different than great public speaking. You must instantly grab people’s attention in a thought provoking way without trying to be fancy.This is why article/book titles, the first 10 seconds of you meeting someone are so critical to set the tone for your audience.
Your audience’s mind wants to see the payoff by giving you the attention and their emotions are driving the need for you to get to the point.
The wealth of information out there usually overwhelms normal people, so I recommend you to focus on emotional connections so you can meet them where they’re at and try not to use any of your professional jargon. It takes practice.
2 Use Emotional Keywords And Phrases
Give them what they want then facilitate what they need as the content unfolds. Leverage emotional keywords and phrases that automatically paints a specific picture and are easy to understand.Stay away from theoretical, conceptual, abstract and general terms in your communication. Focus on communication that brings concrete, emotional and specific outcomes.
3 Leverage Powerful Stories That Creates Your Marketing And Conversation
story develops relationships with people. In order to do that people have to like you, know you and trust you (and yes, you can do that over the Internet).
You need to start your story high where everything is normal then take your audience to a low point where they can relate and connect but don’t make people feel sorry for you.