Content is critical in today’s marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content.If you want to survive and thrive you need to realize that every aspect of every business is increasingly carried out through the media.This is basically a revolution in communication on a scale not seen since the invention of the printing press.
Customers Are in Control
Your customers can post feedback on your blog, review your service vie Yelp or complaint via Twitter.
The Internet has provided your customer much more leverage and power to take control of the relationship they have with your business.
In order to be successful in growing your business, you must walk the walk and deliver whatever you promise in your marketing.
Content is Marketing
As marketers you can use social media as a way to get you message out which allows you to position yourself or your business.But don’t confuse medium and the message.There is no difference between content and marketing.
The quality of the content and its ability to give people the action steps and the information they need to be effective is critical to your success.
The difference between how an expert thinks and how a marketer thinks can be the key that’s holding you back from growing your business.And great marketing is great salesmanship. But what most business professionals, coaches and gurus often forget about salesmanship is that it’s built on trusting relationships.