About Me
Praneetha Aniruth is a Tech Innovator and Entrepreneur. Her career began in marketing and broadcasting before joining the corporate world. She ventured into the world of Entrepreneurship 13 years ago at Carver Media and she has become a strong advocator for women in technology. Her expertise lies in Google Ads and Online Strategy.
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Training
One of my biggest challenges in business is getting decision makers to understand the importance and effectiveness of digital marketing. In many instances, the digital marketing members in the team get it, and want us to implement immediately. A huge stumbling block is that most CEO’s, executives and decision makers in a company are still convinced that digital doesn’t work.
“Why should we pay for Google and Facebook when its free” is one of my biggest responses. It’s not their fault, I believe that we are to blame for this, and that is why I started my Technosavvy courses 10 years ago.
Training
One of my biggest challenges in business is getting decision makers to understand the importance and effectiveness of digital marketing. In many instances, the digital marketing members in the team get it, and want us to implement immediately. A huge stumbling block is that most CEO’s, executives and decision makers in a company are still convinced that digital doesn’t work.
“Why should we pay for Google and Facebook when its free” is one of my biggest responses. It’s not their fault, I believe that we are to blame for this, and that is why I started my Technosavvy courses 10 years ago.